Challenger Brand Marketing Blog

We have talked about how different types, sizes and shapes of envelopes can increase the effectiveness of a direct mail...

Print ads are great. Direct mail delivers strong results. The web has dramatically changed the way in which we market,...

Companies invest a significant amount of money in their signage each year. This includes billboards, banners, tradeshow displays, building signage,...

A recent study just reported on some interesting research: when doctors explained to their patients how a new medicine would...