A Challenger Brand’s Guide to Amazon’s Advertising Platform
Prior to 2018, consumers and even marketers could be forgiven for not knowing that Amazon has its own advertising platform. After all, with Google and
Prior to 2018, consumers and even marketers could be forgiven for not knowing that Amazon has its own advertising platform. After all, with Google and
Sometimes, too much data can be a bad thing. Digital marketing allows us to capture a virtually limitless stream of data from each individual customer
Bigger isn’t always better. In fact, being big can sometimes work against businesses. It’s possible to be too big, in a way that’s detrimental to
Simply hearing the word “Millennial” is enough to give some marketing managers anxiety.
History, they say, is written by the winners. But that’s not necessarily the case when it comes to challenger brands. In many cases, challenger brands
In the marketing world, there’s no such thing as playing it safe. Timid and conservative advertising is frequently overlooked as passé and uninspiring. People don’t
Have you ever been followed on Instagram by a random business that’s completely unrelated to your interests or your location? To the business, it’s an
We’ve always heard about how different B2B marketing is from consumer-based marketing. Make no mistake, they’re apples and oranges in many ways. But at their
Want To Take On Your Industry Gorillas And Win But Don’t Know Where To Start? It’s Time To Talk To The Challenger Brand Marketing® Experts. Enter Your Information Below To Start The Conversation.
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Prior to 2018, consumers and even marketers could be forgiven for not knowing that Amazon has its own advertising platform. After all, with Google and
Sometimes, too much data can be a bad thing. Digital marketing allows us to capture a virtually limitless stream of data from each individual customer
Bigger isn’t always better. In fact, being big can sometimes work against businesses. It’s possible to be too big, in a way that’s detrimental to
Simply hearing the word “Millennial” is enough to give some marketing managers anxiety.
History, they say, is written by the winners. But that’s not necessarily the case when it comes to challenger brands. In many cases, challenger brands
In the marketing world, there’s no such thing as playing it safe. Timid and conservative advertising is frequently overlooked as passé and uninspiring. People don’t
Have you ever been followed on Instagram by a random business that’s completely unrelated to your interests or your location? To the business, it’s an
We’ve always heard about how different B2B marketing is from consumer-based marketing. Make no mistake, they’re apples and oranges in many ways. But at their
As a full service branding, advertising and interactive agency, we help Challenger Brands take on their industry gorillas and win.
Gumas is an award-winning, full-service advertising agency generally recognized as the country’s foremost experts on Challenger Brand Marketing®. We are dedicated to helping you take on your industry gorillas to quickly generate the greatest results from your marketing investment.
From research, strategy development, award-winning creative design, web development, digital media (including search, social media and everything in between); our goal is to create a marketing strategy specifically designed to help build your unique Challenger Brand. All the marketing support you need under one roof.
We exist to help Challenger Brands take on their industry gorillas, and win. Challenger Brands, organizations that find themselves up against better-resourced competitors, simply can’t compete head-to-head with their industry gorillas. Our proven approach provides the resources you need to generate the greatest results from your marketing budget.