Regulars to the Challenger Brand Marketing Blog are familiar with our “You Might be a Challenger Brand If…” series and frequently ask when the next
You’ve got a great website. It’s beautiful. Lots of compelling photos of hip people engaging with your product. Warm, soothing colors that speaks to your
Just about every successful marketing campaign has some type of media element. This could include print advertising (newspapers, magazines, etc.), broadcast (radio, television, etc.), out-of-home
It’s the holiday season and as has been our tradition, we at Gumas would like to share a gift with the Challenger Brand community. This year, we thought it might be worthwhile to help you develop your own gift-giving strategy. Oh yes, gift-giving is a strategy, and like all good Challenger Brands, even selecting a holiday gift for that certain corporate someone requires planning, execution and follow-up.
This was originally written before the 2016 Presidential election was final. Of course, we now know the Republican candidate was victorious, further supporting that Challenger Brands can indeed take on their larger competitors and win.
The fall season is one of our favorite times of the year with its crisp temperatures, college football and World Series; although for many Challenger Brands, the fall also means budget reconciliation, brand reviews and planning for next year. And, of course, the fall represents the beginning of the holiday season, kicking off with Halloween.
One of our most popular Challenger Brand Marketing Blogs was from a few years ago and helped marketers determine if they were indeed a Challenger Brand. You might be a Challenger Brand if you think “since 1987” is a tagline.
For Challenger Brands who are trying to improve their daily SEO (Search Engine Optimization) performance (and, who isn’t?), there are few tactics that produce greater results than the solicitation and submission of positive reviews. Search engines reward social engagement through the review process as it demonstrates a healthy customer/supplier relationship due to the constructive digital conversation. Consistent and current online reviews helps establish a Challenger Brand’s credibility, discoverability and overall SEO value.
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As a full service branding, advertising and interactive agency, we help Challenger Brands take on their industry gorillas and win.
Gumas is an award-winning, full-service advertising agency generally recognized as the country’s foremost experts on Challenger Brand Marketing®. We are dedicated to helping you take on your industry gorillas to quickly generate the greatest results from your marketing investment.
From research, strategy development, award-winning creative design, web development, digital media (including search, social media and everything in between); our goal is to create a marketing strategy specifically designed to help build your unique Challenger Brand. All the marketing support you need under one roof.
We exist to help Challenger Brands take on their industry gorillas, and win. Challenger Brands, organizations that find themselves up against better-resourced competitors, simply can’t compete head-to-head with their industry gorillas. Our proven approach provides the resources you need to generate the greatest results from your marketing budget.