Category: Uncategorized

gorilla marketing

Why Challenger Brands Love Gorilla Marketing

If you’ve been following Gumas for any amount of time, you are no doubt familiar with our use of the 900 lb. Gorilla as the iconic representation of our clients’ competitors. In our world, the Gorilla has all the money, all the brand awareness, all the distribution power – all the things we want for our own brands, but lack equivalent resources to achieve.

Read More »
brand colors

The Importance of Company Colors for Challenger Brands

In a recent new business meeting with a prospective client, a classic Challenger Brand, we asked the CEO what were their company’s corporate colors. With a saddened, but resolute look, the CEO earnestly said, “I have no earthly idea.” We responded by saying, “You’ve known us now for about 20-minutes; what are our corporate colors?”“Red and yellow,” he said immediately and somewhat defeatedly.

Read More »

Signup For Gumas's Challenger Brand Marketing Tips Newsletter

Want To Take On Your Industry Gorillas And Win But Don’t Know Where To Start? It’s Time To Talk To The Challenger Brand Marketing® Experts. Enter Your Information Below To Start The Conversation.

"*" indicates required fields

Join our mailing list!
This field is for validation purposes and should be left unchanged.

Recent Posts

Who is Gumas? | Gumas Advertising
Who is Gumas? | Gumas Advertising
How do you know if you&#039re a Challenger Brand?
How do you know if you're a Challenger Brand?
YONEX PGA - Summary - FINAL w/subtitles
YONEX PGA - Summary - FINAL w/subtitles
What is Challenger Branding?
What is Challenger Branding?
Jr Giants Commercial
Jr Giants Commercial
How does Challenger Branding market differently than a leading brand?
How does Challenger Branding market differently than a leading brand?

About Gumas

As a full service branding, advertising and interactive agency, we help Challenger Brands take on their industry gorillas and win.

Gumas is an award-winning, full-service advertising agency generally recognized as the country’s foremost experts on Challenger Brand Marketing®. We are dedicated to helping you take on your industry gorillas to quickly generate the greatest results from your marketing investment.

From research, strategy development, award-winning creative design, web development, digital media (including search, social media and everything in between); our goal is to create a marketing strategy specifically designed to help build your unique Challenger Brand. All the marketing support you need under one roof.

Testimonials

Research & Tips

Challenger Brand Tips

Proven and easy-to-implement marketing strategies to help Challenger Brands take on their industry gorillas…and win!

Challenger Brand Tips

Proven and easy-to-implement marketing strategies to help Challenger Brands take on their industry gorillas…and win!
Learn More

Joining Our Challenger

Brand Marketing Newsletter

Read our book

Marketing Smart Ebook is Absolutely Free

Read our book

Marketing Smart Ebook is Absolutely Free
Learn More

Request a Consultation

Want to take on your industry gorillas and win but don’t know where to start? It’s time to talk to the Challenger Brand Marketing® experts. Enter your information below to start the conversation.

"*" indicates required fields

Join our mailing list!
This field is for validation purposes and should be left unchanged.