Category: Uncategorized

holiday marketing ideas

Holiday Marketing Ideas for Challenger Brands

If you want an example of holiday marketing done right, look no further than gorilla brand Starbucks Coffee. The mega-chain’s cheery decorations and heart-warming holiday drinks become ubiquitous during the November and December months. People are drawn to the stores like moths to a flame for their sweet, seasonal coffee drinks, pastries and gifts. It’s a one-stop shop for all your holiday needs.

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perfect elevator pitch

Revitalize Your Marketing with the Perfect Elevator Pitch

2013 is quickly coming to a close. The end of Q4 means it’s time to evaluate the year’s business successes and shortcomings and set new goals for 2014. Are profits below the desired level? Has business growth come to a standstill? If your company needs some revitalization, then your marketing strategy is the ideal place to start.

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viral video

How to Make a Viral Video

The most watched YouTube video currently has 1,818,203,127 views. At its peak of popularity in January of this year, nearly 15 million people watched the video in a single day. What could be so compelling that nearly 2 billion people felt the need to watch?

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brand storytelling

7 Elements of Great Challenger Brand Storytelling

Everyone loves a good story. From Homer’s Odyssey to Superman: Man of Steel, we’ve been listening to stories for ages. A well-told narrative can capture the attention of listeners for hours, causing them to wait with bated breath for the next surprising plot twist. This is also the key to the successful positioning of a Challenger Brand.

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social media promotion

How Challenger Brands Should Run a Promotion on Social Media

Halloween is fast approaching, and you know what that means: heaps of holiday-themed contests. Costume contests, pumpkin-carving contests, how-many-marshmallows-can-you-fit-in-your-mouth-at-once contests, and others proliferate this time of year. The lift in competitive spirits is especially evident on social media.

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About Gumas

As a full service branding, advertising and interactive agency, we help Challenger Brands take on their industry gorillas and win.

Gumas is an award-winning, full-service advertising agency generally recognized as the country’s foremost experts on Challenger Brand Marketing®. We are dedicated to helping you take on your industry gorillas to quickly generate the greatest results from your marketing investment.

From research, strategy development, award-winning creative design, web development, digital media (including search, social media and everything in between); our goal is to create a marketing strategy specifically designed to help build your unique Challenger Brand. All the marketing support you need under one roof.

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Challenger Brand Tips

Proven and easy-to-implement marketing strategies to help Challenger Brands take on their industry gorillas…and win!

Challenger Brand Tips

Proven and easy-to-implement marketing strategies to help Challenger Brands take on their industry gorillas…and win!
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