Category: Uncategorized

ted talk advertising

3 Inspiring TED Talks About Advertising

Have you been feeling a little lackluster lately? Do your projects feel a bit uninspired? Are you tired of thinking about marketing and advertising all the time? Of course not! Advertising is the best, most interesting thing ever invented.

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challenger brand marketing

What Makes an Effective Challenger Brand Ad?

Ever wonder why some print advertisements generate an enormous response, while others seem to just fall flat? Challenger brands can’t afford to waste time and money on feeble advertisements; they need to get the most bang for their buck. Before you can create an effective advertisement, you must first understand the anatomy of an ad and what it needs to accomplish.

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art and advertising

Combining Art and Advertising in the Streets of San Francisco

First the walls were painted white. Then the message The Future is Yours to Create emerged. San Franciscans who found themselves on Divisadero between Hayes and Grove in mid-August witnessed this achromatization on the sides of boutiques and cafes, the lower half of the Independent, the facade of the Harding Theater, and even the street median.

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design your marketing materials

How to Design Your Marketing Materials for Maximum Results

Challenger Brands must pay close attention to every detail in order to get the most from their marketing, and that includes graphic design. All marketing materials utilize some form of graphic design. Graphic design is a critical aspect of the overall perception and image of a Challenger Brand, and it plays a key role in the success of the specific promotional materials.

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seo pitfalls

SEO Pitfalls to Avoid

When you conduct online searches, how often do you scroll down to the bottom of the page? Do you ever visit the second page of results? If you are like most people, the answer is not very often. Search engine rankings are a crucial component of online marketing.

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cover letter

The Power of a Cover Letter

In today’s fast-paced world, sometimes we forget some of the old basics of marketing. We have found this to be true when it comes to direct response advertising.

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About Gumas

As a full service branding, advertising and interactive agency, we help Challenger Brands take on their industry gorillas and win.

Gumas is an award-winning, full-service advertising agency generally recognized as the country’s foremost experts on Challenger Brand Marketing®. We are dedicated to helping you take on your industry gorillas to quickly generate the greatest results from your marketing investment.

From research, strategy development, award-winning creative design, web development, digital media (including search, social media and everything in between); our goal is to create a marketing strategy specifically designed to help build your unique Challenger Brand. All the marketing support you need under one roof.

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Challenger Brand Tips

Proven and easy-to-implement marketing strategies to help Challenger Brands take on their industry gorillas…and win!

Challenger Brand Tips

Proven and easy-to-implement marketing strategies to help Challenger Brands take on their industry gorillas…and win!
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