Category: Uncategorized

brand case study

Challenger Brand Case Study: Allegiant Air

How do Challenger Brands succeed in a marketplace that is saturated with larger and better-funded competitors? They have to individualize themselves, find their niche and offer something nobody else does. Allegiant Air, a low-budget airline based in Las Vegas, Nevada, has done just that.

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advertise on linkedin

How Challenger Brands Should Optimize Their LinkedIn Page

In the 10 years that LinkedIn has been in existence, it has gone from an unknown Internet start-up to an absolutely essential marketing and recruiting tool. Both mega corporations and small businesses use LinkedIn to increase their web presence, showcase their services and recruit new employees. Plus it’s free, making it a no-brainer.

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music in advertising

The Role of Music in Advertising

Good jingles are catchy, informative and have the beguiling ability to ingrain themselves into your memory for life. Surely you can recall the Oscar Mayer theme song: “My bologna has a first name…” That tune taught millions of Americans how to spell a very tricky word.

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facebook advertising

How Challenger Brands Can Get the Most Out of Facebook Advertising

Social media has become a crucial component of Challenger Brand Marketing. It improves your SEO results, it’s a great way to share company updates and it builds relationships with new and existing customers. For optimal results, Challenger Brands should at least have a Facebook and a Twitter account, if not YouTube, LinkedIn, Google+ and Pinterest as well.

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brand case study

The Five Most Overlooked Mistakes in Marketing

The marketing and promotion of any product or service can be tough, especially for Challenger Brands up against competitors with greater resources. The objective should be to have your marketing budget generate the greatest possible return on your investment.

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About Gumas

As a full service branding, advertising and interactive agency, we help Challenger Brands take on their industry gorillas and win.

Gumas is an award-winning, full-service advertising agency generally recognized as the country’s foremost experts on Challenger Brand Marketing®. We are dedicated to helping you take on your industry gorillas to quickly generate the greatest results from your marketing investment.

From research, strategy development, award-winning creative design, web development, digital media (including search, social media and everything in between); our goal is to create a marketing strategy specifically designed to help build your unique Challenger Brand. All the marketing support you need under one roof.

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Challenger Brand Tips

Proven and easy-to-implement marketing strategies to help Challenger Brands take on their industry gorillas…and win!

Challenger Brand Tips

Proven and easy-to-implement marketing strategies to help Challenger Brands take on their industry gorillas…and win!
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