Branding Campaign

Erik Johnson opened up the first DeliCafé in Scotts Valley in 1973 pledging to provide a warm and inviting atmosphere and quality food served fast with friendly service. Today, there are 32 Erik’s DeliCafe´s throughout the Bay Area all living up to Erik’s vision thanks in part to a refreshed messaging approach that exploits Erik’s strengths as a healthy alternative to everyday fast food. The new positioning of “A Healthy Dose of Goodness” has been applied to all aspects of Erik’s marketing including a new website, TV and radio spots, print collateral, menus, signage, in-store banners, and digital marketing.