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Branding Campaign

Although a successful 75-year-old company, Mi Rancho looked to Gumas to help relaunch their corporate brand with a whole new positioning that resonated equally well with their retail and food service partners as well as the end-user. Pure Tortilla Joy was born from rich research that affirmed the premium value of Mi Rancho’s products. The new positioning was at the heart of the brand’s fresh look and feel, packaging, signage, collateral, trade booth designs, videos and website.



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