A respected leader in the development and manufacture of innovative, high quality, patient-oriented aerosol drug delivery devices and respiratory management products, Monaghan needed a new positioning and accompanying look/feel that lived up to their mission and vision. In our research, we learned that Monaghan means proven. Monaghan means safe. Monaghan means more medicine is getting into the lungs more efficiently, without waste and exposure to others. Monaghan means, family, innovation and value. Monaghan means making a difference in people’s lives. Monaghan Means it Matters. Gumas developed a portfolio of creative applications that introduced the refreshed brand including a new website, collateral materials, trade show booths, print ads, banners and digital marketing.