As San Francisco’s most honored spot for dogs and cats, Pet Camp needed a new look that lived up to the love and playfulness that lives within the organization. A whimsical logo and accompanying look and feel was created that brought the brand to life, and this light-hearted spirit was woven into all new marketing materials. One look at the new website and visitors know immediately what can be expected from a relationship with Pet Camp. To further bring Pet Camp to life, we created a mascot that serves as the brand’s ambassador, traveling around the Bay Area spreading the Pet Camp love. A social media contest was held to name the mascot and that’s how “Campy” was born.