Challenger Brands Marketing Strategy | Full Service Marketing Agency | San Francisco | Gumas
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Branding Campaign

San Francisco Federal Credit Union believed its members should be able to buy a house in San Francisco and created a revolutionary new loan product that accommodated up to 100% financing on a home loan. Gumas was brought in to help bring the product to life with a name, positioning, logo, landing page, and collateral materials. POPPYLOANtm was born and has changed the way people buy homes in San Francisco.


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