Should Challenger Brands Invest In Out-of-Home Advertising?

Almost two centuries ago, in 1835, Jared Bell created the first ever outdoor poster. The 9×6 foot ad was for a circus show in New York, a well-suited client for a medium meant to attract attention.

Since then, out-of-home or outdoor advertising has been a staple of the industry. With so many forms and spaces to choose from, the creative possibilities are endless. Even the most traditional platform can make a huge impact if it is used in an interesting way. Moreover, outdoor advertising can fit all budgets.

Here are some of the most popular formats along with a few eye-catching examples.

Billboards – The classic out-of-home application. They can be seen along major highways, expressways or principal arterials; the most famous being Times Square, Sunset Boulevard and the San Francisco Skyway. The most noticeable billboards go beyond the traditionally flat posters and bulletins and incorporate their surroundings.

Street Teams – If you need to temporarily promote a product or event, street teams might be your best option. By interacting with bystanders, street teams can draw a lot of attention, especially when giving away promotional materials and free products.

Guerilla Marketing – By utilizing low-cost unconventional means, brands can successfully promote a product or an idea. The objective of guerrilla marketing is to create a unique, engaging and thought-provoking concept to generate buzz and possibly go viral.

Pranks – A combination of street teams and guerilla tactics, pranks focus on audience participation and grab attention in a fun (and sometimes terrifying) way. Although the immediate audience may be small, a good prank will garner massive press.

Wraps – Think of bus and car wraps as moving billboards. Clever advertisers exploit the shape and functionality of the vehicle to maximize creativity, as demonstrated in the example below.

Digital – Nowadays everything is digital. Why should outdoor advertising be any exception? It can be as simple as putting a QR code on a poster to as complicated as facial recognition technology.

Challenger Brands can take advantage of out-of-home advertising as long as they spend wisely on the right idea and placement. Even one billboard can make a huge impact, so get out there and make Jared proud!

Signup For Gumas's Challenger Brand Marketing Tips Newsletter

About Me

Who is Gumas? | Gumas Advertising
Who is Gumas? | Gumas Advertising
What is a Challenger Brand? | Gumas Advertising
What is a Challenger Brand? | Gumas Advertising
How do you know if you are a Challenger Brand? | Gumas Advertising
How do you know if you are a Challenger Brand? | Gumas Advertising
How does a Challenger Brand market differently than a leading brand? | Gumas Advertising
How does a Challenger Brand market differently than a leading brand? | Gumas Advertising
How do you make Challenger Brands famous? | Gumas Advertising
How do you make Challenger Brands famous? | Gumas Advertising

About Gumas

As a full service branding, advertising and interactive agency, we help Challenger Brands take on their industry gorillas and win.

Gumas is an award-winning, full-service advertising agency generally recognized as the country’s foremost experts on Challenger Brand Marketing®. We are dedicated to helping you take on your industry gorillas to quickly generate the greatest results from your marketing investment.

From research, strategy development, award-winning creative design, web development, digital media (including search, social media and everything in between); our goal is to create a marketing strategy specifically designed to help build your unique Challenger Brand. All the marketing support you need under one roof.

Testimonials

Research & Tips

Challenger Brand Tips

Proven and easy-to-implement marketing strategies to help Challenger Brands take on their industry gorillas…and win!

Challenger Brand Tips

Proven and easy-to-implement marketing strategies to help Challenger Brands take on their industry gorillas…and win!
Learn More

Joining Our Challenger

Brand Marketing Newsletter

Read our book

Marketing Smart Ebook is Absolutely Free

Read our book

Marketing Smart Ebook is Absolutely Free
Learn More

Request a Consultation

Want to take on your industry gorillas and win but don’t know where to start? It’s time to talk to the Challenger Brand Marketing® experts. Enter your information below to start the conversation.

"*" indicates required fields

Join our mailing list!
This field is for validation purposes and should be left unchanged.