Email Marketing Terms Challenger Brands Should Know (Part 1)
To help you better understand the world of email marketing, we assembled a list of email terms you need to know. In Part 1, we will highlight marketing-specific terms, whereas in the next part, we will focus on the technical terms.
How to Optimize your Emails for Mobile in 12 Steps
Email is not dead. In fact, email is a huge part of your integrated marketing program, especially for Challenger Brands. But, those potential leads mean nothing if you’re not converting them.
Are Specialized Business Publications Right For Your Business?
Marketing in a business-to-business arena is full of endless media options. So, how do Challenger Brands get the most return from their media strategy?
Successful Email Marketing Campaigns For Challenger Brands
Email marketing campaigns can be very powerful and cost-effective marketing tools. But, how can Challenger Brands develop a good email target list and attract more subscribers?
Holiday Marketing Ideas for Challenger Brands
If you want an example of holiday marketing done right, look no further than gorilla brand Starbucks Coffee. The mega-chain’s cheery decorations and heart-warming holiday drinks become ubiquitous during the November and December months. People are drawn to the stores like moths to a flame for their sweet, seasonal coffee drinks, pastries and gifts. It’s a one-stop shop for all your holiday needs.
How Challenger Brands Should Run a Promotion on Social Media
Halloween is fast approaching, and you know what that means: heaps of holiday-themed contests. Costume contests, pumpkin-carving contests, how-many-marshmallows-can-you-fit-in-your-mouth-at-once contests, and others proliferate this time of year. The lift in competitive spirits is especially evident on social media.
3 Ways Challenger Brands Should Advertise on LinkedIn
Do you know why 77% of all jobs are posted to LinkedIn? Ever wonder why 97% of HR/Staffing professionals use the social networking site, and 48% of recruiters post to LinkedIn exclusively?
The Power of a Cover Letter
In today’s fast-paced world, sometimes we forget some of the old basics of marketing. We have found this to be true when it comes to direct response advertising.