When should Challenger Brands post to get the greatest Social Media response?
Social media can be a powerful tool. But have you ever wondered why some posts that you thought would be extremely popular never received the traction that you expected? Maybe it wasn’t the post itself. Maybe it was the time of day that you posted it.
Harness the Power of Trade Advertising
Simply put, trade advertising targets a specific niche. People who are serious about their industry, read trade publications to get the latest information, to learn better ways to do things and to discover new products and services.
How to Write the Perfect Elevator Pitch
Wouldn’t it be great if everyone in your organization had exactly the same answer to the question, “What do you guys do?” An Elevator Pitch is a 30-second response to that question expertly crafted to define your company in a way that is relevant, meaningful and inspires the listener to act.
How Challenger Brands Should Speak to the Press
There’s no advertising exposure more credible than having a PR story featuring your company or product in a magazine, local newspaper, online or on television or radio. Many times, our clients will ask us to help train them to become better at the interview process.
10 Proven Tools to Maximize Challenger Brands’ Social Media Efforts
When it comes to managing a Challenger Brand’s social media presence, no doubt you are feeling a little overwhelmed. By now you have discovered that setting up social media accounts is the easy part.
Show Them the Benefits
All well-written marketing materials emphasize features. Sure, it’s nice to know “the what” of a product or service, but your customers are mostly interested in “the why” of your products.
How Should a Challenger Brand Market Itself?
By now you know, it’s no secret, Gumas specializes in Challenger Brand Marketing®. Though you may have heard the term before, do you know exactly what a Challenger Brand is?
Planning for Greater Success
One of the main goals of any advertising plan, especially when it comes to Challenger Brands marketing, should be to maximize your potential return on investment. Here is a tip to consider.