How Challenger Brands should use email marketing for greatest results
We all know email marketing can be an effective way to attract new customers and retain existing ones. But, as our email boxes get more and more filled with offers from everyone and their mother, email marketing is becoming less reliable for reaching the target.
It’s Not About You
We work with many different types of Challenger Brands. All of them feel that they understand their customers, their market and unique positioning. But time and time again, we see that many of them make a very common, and expensive, marketing assumption.
Do You Know Who Your Best Customers Are?
We’ve all heard that old saying that 80% of your revenue comes from 20% of your customers. And, for the most part, that old saying is very true. That’s why it’s so important to work closely with your existing customer base – especially your best customers.
Marketing Mistake #10: Always Doing Things Right
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Marketing Mistake #45: Not Feeding the Chain Reaction
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Marketing Mistake #13: Forgetting Your Current Customers
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Don't Forget Your Customers
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