You Might be a Challenger Brand If…Volume 3

You Might be a Challenger Brand If…Volume 3

Regulars to the Challenger Brand Marketing Blog are familiar with our “You Might be a Challenger Brand If…” series and frequently ask when the next volume will be released. Fear not, Gorilla–fighters, the popular blog topic that helps marketers determine whether or not they are indeed Challenger Brands, has been updated for 2017 and lives below. As background, we have borrowed the theme of this blog from comedian, Jeff Foxworthy, whose hilarious series of “You might be a redneck if,” jokes included punchlines like, “You think ‘taking out the trash’ means taking your in-laws to a movie,or, “You prefer car keys to Q-tips,” we’d like to share with you ten more ways You Might be a Challenger Brand If…

  1. You might be a Challenger Brand if you think an Elevator Pitch is kind of like a knuckleball.
  2. You might be a Challenger Brand if you believe what makes your company special is your free coffee in the lobby.
  3. You might be a Challenger Brand if your company’s Brand Essence is lavender.
  4. You might be a Challenger Brand if your idea of a responsive website means if someone visits you online, you’ll get right back to ‘em.
  5. You might be a Challenger Brand if you have three taglines.
  6. You might be a Challenger Brand if your company colors depend on the season.
  7. You might be a Challenger Brand if your target audience is your company’s CEO.
  8. You might be a Challenger Brand if you think Retention Marketing involves gaining water weight.
  9. You might be a Challenger Brand if you believe Loyalty Marketing can be achieved by a series of warm hugs.
  10. You might be a Challenger Brand if you think Lead Generation came between Baby Boomers and Generation X.

Actually, you might be a Challenger Brand if you’re being out-resourced by your competitors. Generally, this means being outspent, but can also mean that your competitors may have greater distribution, a larger sales force or just better brand awareness. As the Champion of the Challenger Brand, we help companies take on their better-resourced competitors and win. For a more a formal assessment to determine if you might a Challenger Brand, contact us here.

Until next month…

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