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Category: Branding

brand holiday gift guide

The Challenger Brand Holiday Gift Guide

December 1, 2016

It’s the holiday season and as has been our tradition, we at Gumas would like to share a gift with the Challenger Brand community.  This year, we thought it might be worthwhile to help you develop your own gift-giving strategy. Oh yes, gift-giving is a strategy, and like all good Challenger Brands, even selecting a holiday gift for that certain corporate someone requires planning, execution and follow-up.

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Challenger Brand Marketing - Gumas

If Your Brand Were A Famous Person, Who Would It Be?

August 1, 2016

Imagine your company as if it were a living, breathing organism with a personality and a set of attributes that distinguish it from any other business in your industry. Understanding who your company is, rather than what, can help a marketer better understand its brand’s core essence, what it stands for and where the critical value lies for its customers. To gain this understanding, we ask that you look at your business in human terms.

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Categories

Who is Gumas? | Gumas Advertising
Who is Gumas? | Gumas Advertising
How do you know if you&#039re a Challenger Brand?
How do you know if you're a Challenger Brand?
YONEX PGA - Summary - FINAL w/subtitles
YONEX PGA - Summary - FINAL w/subtitles
What is Challenger Branding?
What is Challenger Branding?
Jr Giants Commercial
Jr Giants Commercial
How does Challenger Branding market differently than a leading brand?
How does Challenger Branding market differently than a leading brand?

About Gumas

As a full service branding, advertising and interactive agency, we help Challenger Brands take on their industry gorillas and win.

Gumas is an award-winning, full-service advertising agency generally recognized as the country’s foremost experts on Challenger Brand Marketing®. We are dedicated to helping you take on your industry gorillas to quickly generate the greatest results from your marketing investment.

From research, strategy development, award-winning creative design, web development, digital media (including search, social media and everything in between); our goal is to create a marketing strategy specifically designed to help build your unique Challenger Brand. All the marketing support you need under one roof.

Testimonials

Gumas are world class marketers – one of the leading innovators in the industry. Gumas consistently delivers breakthrough results for their clients by keeping the work collaborative, fun, leading-edge and true to the strategy.
John Doe
John DoeCEO
I can't imagine where we would be today without Gumas. They listened to our needs and single-handedly transformed our company from a so-so performer into a superstar performer using their Challenger Brand strategies. They acted like the success of our company was their success and always went beyond all of our expectations.
PETER BECKER
PETER BECKERPETER BECKER PRESIDENT, CRITICAL LOGIC
SUPER TEAM! The best marketing Team to help companies find and grow a Brand! Known and worked with them for over 15 years. The Best of the Best!
TIM O'NEILL
TIM O'NEILLPRESIDENT, NETWORK DATA
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Challenger Brand Tips

Proven and easy-to-implement marketing strategies to help Challenger Brands take on their industry gorillas…and win!

Challenger Brand Tips

Proven and easy-to-implement marketing strategies to help Challenger Brands take on their industry gorillas…and win!
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We exist to help Challenger Brands take on their industry gorillas, and win. Challenger Brands, organizations that find themselves up against better-resourced competitors, simply can’t compete head-to-head with their industry gorillas. Our proven approach provides the resources you need to generate the greatest results from your marketing budget.

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Want to take on your industry gorillas and win but don’t know where to start? It’s time to talk to the Challenger Brand Marketing® experts. Enter your information below to start the conversation.

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