Why Advertising Campaigns Fail
Advertising by nature is subjective. As a result, what seems to be a great advertising idea can turn out to be a failure. The following are five of the most common reasons why advertising campaigns fail.
Advertising by nature is subjective. As a result, what seems to be a great advertising idea can turn out to be a failure. The following are five of the most common reasons why advertising campaigns fail.
Gumas is a nationally recognized and award-winning full-service marketing agency specializing in advertising, digital marketing campaigns, and integrated branding. We are experts in Challenger Brand Marketing® strategies that are specifically designed to help our clients take on more established, better-resourced competitors and win.
Most companies have the best intentions when they set out to create a marketing plan. But there is one thing that we consistently see underestimated – and, in many cases, overlooked. That is a thorough, non-biased competitive analysis.
The marketing and promotion of any product or service can be challenging. The objective should be to have your marketing budget generate the greatest possible return on your investment. Sounds simple enough. So then, why do so many marketing plans fail to achieve this critical objective?
Who do you think your company’s most important target audience really is? Is it your main prospects? Or maybe it’s your existing customers? Both of these answers are close. But your most important audience is typically a group that most companies ignore. It’s your employees.
It’s so easy to get caught up in our day-to-day tactical work that we neglect to stop and take a good aerial view of our marketing efforts from thirty thousand feet. The following are just a few of the basic questions we feel you should ask yourself before moving forward with a marketing check-up:
What’s the marketing funnel? It’s a high-level way of stratifying your various leads and prospects so that you can give each group a message that
Sometimes, too much data can be a bad thing. Digital marketing allows us to capture a virtually limitless stream of data from each individual customer – even those that don’t make purchases. The question, though, is what do you do with that data?
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As a full service branding, advertising and interactive agency, we help Challenger Brands take on their industry gorillas and win.
Gumas is an award-winning, full-service advertising agency generally recognized as the country’s foremost experts on Challenger Brand Marketing®. We are dedicated to helping you take on your industry gorillas to quickly generate the greatest results from your marketing investment.
From research, strategy development, award-winning creative design, web development, digital media (including search, social media and everything in between); our goal is to create a marketing strategy specifically designed to help build your unique Challenger Brand. All the marketing support you need under one roof.
We exist to help Challenger Brands take on their industry gorillas, and win. Challenger Brands, organizations that find themselves up against better-resourced competitors, simply can’t compete head-to-head with their industry gorillas. Our proven approach provides the resources you need to generate the greatest results from your marketing budget.