Seven Secrets to Getting Your e-Newsletters Opened and Read

[Email newsletters are fast becoming a very powerful form of direct marketing. Your customers want information, as long as it’s relevant and it directly benefits them. But having relevant information doesn’t always guarantee that your e-newsletters will get opened and read. To enhance your success, we use the following strategies when we conduct our online initiatives.
1. Get to the point””You only have 2-3 seconds to catch their attention. Always provide relevant information that your target wants and avoid the “fluff.”
2. Keep it short””Keep your wording as short as you can. We recommend no more than 15-20 percent of the copy you would include in a traditional printed newsletter. Set a maximum word count and try to stick to that with each issue.
3. Be conversational””Your e-newsletter should be an extension of your brand. If your brand is formal, write in a formal style. If your brand is casual, make it casual.
4. Use bullets and lists””E-newsletters are unique in that the reader wants the info fast. Instead of long sentences, try bullets or lists to convey your points. This is a vehicle of “sound bytes.”
5. Choose your topics carefully””If done right, your e-newsletter will be forwarded to others outside of your main list. So don’t say anything you don’t want the world to see. Otherwise, you can easily alienate the very customers you are trying to reach.
6. Use proven layout strategies””Typically, e-newsletter readers like to scan first and then go back and read. So make sure that you break up your copy with bullet points, illustrations, photos or graphs””and make sure to have plenty of “white” space.
7. It’s not about you””Be sure to spend less time selling your products and more time providing useful information to your readers. We have found that the more useful your information, the more product you will sell.
When done right, e-newsletters can be a very powerful way to stay in front of your customers and position your company as a market expert. If you are considering developing an e-newsletter, be sure to incorporate our seven secrets for maximum success.
Until next month…

Signup For Gumas's Challenger Brand Marketing Tips Newsletter

About Me

Who is Gumas? | Gumas Advertising
Who is Gumas? | Gumas Advertising
How do you know if you&#039re a Challenger Brand?
How do you know if you're a Challenger Brand?
YONEX PGA - Summary - FINAL w/subtitles
YONEX PGA - Summary - FINAL w/subtitles
What is Challenger Branding?
What is Challenger Branding?
Jr Giants Commercial
Jr Giants Commercial
How does Challenger Branding market differently than a leading brand?
How does Challenger Branding market differently than a leading brand?

About Gumas

As a full service branding, advertising and interactive agency, we help Challenger Brands take on their industry gorillas and win.

Gumas is an award-winning, full-service advertising agency generally recognized as the country’s foremost experts on Challenger Brand Marketing®. We are dedicated to helping you take on your industry gorillas to quickly generate the greatest results from your marketing investment.

From research, strategy development, award-winning creative design, web development, digital media (including search, social media and everything in between); our goal is to create a marketing strategy specifically designed to help build your unique Challenger Brand. All the marketing support you need under one roof.

Testimonials

Research & Tips

Challenger Brand Tips

Proven and easy-to-implement marketing strategies to help Challenger Brands take on their industry gorillas…and win!

Challenger Brand Tips

Proven and easy-to-implement marketing strategies to help Challenger Brands take on their industry gorillas…and win!
Learn More

Joining Our Challenger

Brand Marketing Newsletter

Read our book

Marketing Smart Ebook is Absolutely Free

Read our book

Marketing Smart Ebook is Absolutely Free
Learn More
X

Request A Consultation

Want To Take On Your Industry Gorillas And Win But Don’t Know Where To Start? It’s Time To Talk To The Challenger Brand Marketing® Experts. Enter Your Information Below To Start The Conversation.

"*" indicates required fields

Join our mailing list!


Request a Consultation

Want to take on your industry gorillas and win but don’t know where to start? It’s time to talk to the Challenger Brand Marketing® experts. Enter your information below to start the conversation.

"*" indicates required fields

Join our mailing list!