Understanding Your Female Audience
Whether you are marketing new homes, consumer electronics or high tech widgets, more and more women are now playing a primary role in the decision-making process.
10 Most Powerful Words in Advertising
Mark Twain once said, “ The difference between using the right word and almost the right word is the difference between a lightening bug and lightening.” In advertising, the idea is very similar. Imagine if you could use words in your advertising that could change your advertising from good to great!
Are Your Customers Laughing Behind Your Back?
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