In today’s fast-paced world, sometimes we forget some of the old basics of marketing. We have found this to be true when it comes to direct response advertising.
We work with many different types of Challenger Brands. All of them feel that they understand their customers, their market and unique positioning. But time and time again, we see that many of them make a very common, and expensive, marketing assumption.
We’ve all heard that old saying that 80% of your revenue comes from 20% of your customers. And, for the most part, that old saying is very true. That’s why it’s so important to work closely with your existing customer base – especially your best customers.