Lira Clinical

Gumas Advertising Case Study

The Challenger Brand

Lira Clinical is an innovative, trusted, and results-driven family-owned cosmeceutical leader committed to helping their customers build their esthetic businesses. Lira needed Gumas to help them tell this story to the skincare community.

Our Solution

Following a robust Challenger Brand Marketing® Discovery engagement, Gumas learned that in a highly competitive global landscape, customers see Lira Clinical as the innovative, trustworthy, and results-oriented cosmeceutical leader with a genuine desire to provide their esthetic customers with the industry’s finest and most effective products along with the caring support to meet their client’s needs. From this insight, Gumas produced the base customer-facing language and tagline to serve as the brand narrative: Lira Clinical is a passionate family of caring and innovative cosmeceutical leaders tirelessly dedicated to providing the esthetic community with the world’s most effective skincare products, education, and support. Our ever-evolving fresh and botanical formulas stem from our belief that science discovers nature’s secrets, resulting in bright, beautiful skin. Lira Clinical. Be Bright. Be Beautiful.

Our Work

Once Gumas helped Lira message their emerging skincare brand, it became more and more apparent, Lira didn’t need an ad agency, they needed a marketing department. Gumas stepped in to be just that, helping Lira Clinical with every aspect of their marketing including all design work, collateral development, annual treatment guide design and development, email marketing, trade show support, PR, social media management, SEO/blogging strategy, podcast development, and ongoing marketing consultation. As the relationship evolved and Lira Clinical’s business grew into additional channels, including retail and eCommerce, Gumas was there to help guide them into and through these critical new revenue streams. Additionally, Lira Clinical has become a recognized brand throughout the world requiring a new, global approach to their marketing efforts and Gumas has been there to evaluate international opportunities and share best practices with their growing client. This is an integrated relationship where it isn’t always clear where Lira Clinical Marketing ends, and Gumas Advertising begins. And we wouldn’t have it any other way.