Challenger Brand Marketing Book

Gumas Book Cover
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Authors John Gumas & Craig Alexander

John and Craig are CEO and President respectively of Gumas Advertising, an award-winning, full service advertising agency headquartered in San Francisco.  They are considered two of the world’s foremost authorities on Challenger Brand Marketing®.  They have both written numerous white papers, have been featured speakers and have traveled the globe educating marketers on Challenger brand Marketing approach.

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The Hit Marketing Smart Book is still available for free download!

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Marketing Smart eBook Features

Marketing Smart is a collection of quick, easy-to-read tips on how Challenger Brands can improve their branding, advertising and digital marketing efforts. Written by marketing guru John Gumas, Marketing Smart collects years of proven Challenger Brand techniques, industry insight and practical advice that you can put to use for your company right away.

A collective of proven marketing strategies and tips to help Challenger Brands take on their larger competitors… and win!

Brand Development

Your success depends on discovering the true essence of your company and what you can offer your customers that no one else can.

Generating Results

Let’s explore the best ways to get their attention and start a conversation that can blossom into a solid relationship.

Online Marketing

Let’s explore the best ways to get their attention and start a conversation that can blossom into a solid relationship.

Messaging & Creativity

You may offer the best product or service in the world, but if your target audience doesn’t know about it, you’re not going to do very good business.

Website Strategy

An engaging, user-friendly website that complements your other marketing efforts will do wonders for your credibility and strengthen your brand.

Other Marketing

Once your marketing machine is up and running, keep the momentum going and strengthen your brand by raising your profile and making yourself a credible expert at the forefront of your industry

Testimonials

Research & Tips

Challenger Brand Tips

Proven and easy-to-implement marketing strategies to help Challenger Brands take on their industry gorillas…and win!

Challenger Brand Tips

Proven and easy-to-implement marketing strategies to help Challenger Brands take on their industry gorillas…and win!
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Marketing Smart Ebook is Absolutely Free

Read our book

Marketing Smart Ebook is Absolutely Free
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Request a Consultation

Want to take on your industry gorillas and win but don’t know where to start? It’s time to talk to the Challenger Brand Marketing® experts. Enter your information below to start the conversation.

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