John and Craig are CEO and President respectively of Gumas Advertising, an award-winning, full service advertising agency headquartered in San Francisco. They are considered two of the world’s foremost authorities on Challenger Brand Marketing®. They have both written numerous white papers, have been featured speakers and have traveled the globe educating marketers on Challenger brand Marketing approach.
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Marketing Smart is a collection of quick, easy-to-read tips on how Challenger Brands can improve their branding, advertising and digital marketing efforts. Written by marketing guru John Gumas, Marketing Smart collects years of proven Challenger Brand techniques, industry insight and practical advice that you can put to use for your company right away.
A collective of proven marketing strategies and tips to help Challenger Brands take on their larger competitors… and win!
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