Gumas loves sports; it’s woven into our DNA, especially sports entities that place a high priority on philanthropy. The San Francisco 49ers are just sort of an organization that believes they operate as a community trust and serves at the pleasure of their constituents. Gumas helped the 49ers Foundation articulate this genuine commitment by creating their overall positioning language, developing the foundation’s tagline, as well as naming one of their subdivisions, 49ers Prep. Gumas also created the new 49ers Foundation logo.
During our comprehensive Challenger Brand Marketing® Discovery engagement, Gumas led the 49ers ownership, leadership, and staff through an introspective process that helped extract the true essence of the 49ers Foundation and what they stand for. Gumas learned those familiar with the 49ers Foundation see the organization as the caring, passionate, and genuine philanthropic entity deeply dedicated to using football to light an academic and athletic fire in kids.
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