Our Solution
The JEI leadership team, along with several current JEI Directors (franchisees), were escorted through the Gumas Challenger Brand Marketing® Discovery process that led to a clear new positioning, constructed to articulate JEI’s core values and clarify what JEI stands for. We learned that success would come when entrepreneurs recognize the JEI brand as the country’s most effective after-school learning center, and, when prospective franchisees understood the value of partnering with a like-minded team of educators genuinely dedicated to creating a love of learning environment for their students. The newly positioned JEI will become synonymous with an enriching student experience based on decades of proven academic science.
