Our Solution
Create an emotionally connective, meaningful positioning statement and tagline that resonates with both food service and retail prospects. For positioning, Mi Rancho uses the following language on their marketing materials and product packaging:
Mi Rancho combines old world authenticity with new world innovation to produce the world’s best tasting tortillas.
The popular tagline, Pure Tortilla Joy, was born from this rich research that affirmed the premium value of Mi Rancho’s products. Gumas collaborated with Mi Rancho Marketing to ensure the new positioning was at the heart of the brand’s fresh look and feel, packaging, signage, collateral, trade booth designs, videos, and website.