Mi Rancho

Gumas Case Studies

The Challenger Brand

Although a successful 75-year-old company, Mi Rancho looked to Gumas to help relaunch their corporate brand with a whole new positioning that resonated equally well with their retail and food service partners as well as the end-user. 

Our Solution

Pure Tortilla Joy was born from rich research that affirmed the premium value of Mi Rancho’s products. The new positioning was at the heart of the brand’s fresh look and feel, packaging, signage, collateral, trade booth designs, videos and website.

Our Work

Since our founding in 1984, we have created hundreds of award winning campaigns, ranging from strategy and branding to messaging and creative; all aimed at helping our clients grow their business.

Mi Rancho Heritage | Gumas Advertising
Mi Rancho Heritage | Gumas Advertising

We invite you to click on the images below to see detailed examples of our work.

Positioning our clients for success


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Request a Consultation

Want to take on your industry gorillas and win but don’t know where to start? It’s time to talk to the Challenger Brand Marketing® experts. Enter your information below to start the conversation.

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Join our mailing list!