Although a successful 75-year-old company, Mi Rancho looked to Gumas to help relaunch their corporate brand with a whole new positioning that resonated equally well with their retail and food service partners as well as the end-user.
Pure Tortilla Joy was born from rich research that affirmed the premium value of Mi Rancho’s products. The new positioning was at the heart of the brand’s fresh look and feel, packaging, signage, collateral, trade booth designs, videos and website.
Since our founding in 1984, we have created hundreds of award winning campaigns, ranging from strategy and branding to messaging and creative; all aimed at helping our clients grow their business.
Positioning our clients for success
We exist to help Challenger Brands take on their industry gorillas, and win. Challenger Brands, organizations that find themselves up against better-resourced competitors, simply can’t compete head-to-head with their industry gorillas. Our proven approach provides the resources you need to generate the greatest results from your marketing budget.
