As a growing player in the compact flash cards market, SanDisk was finding that its marketing efforts were being “out-muscled” by larger competitors. SanDisk felt that their brand was not properly positioned to take on their better-funded competitors. As a result, their marketing and messaging efforts were inconsistent, fragmented and not generating the response they wanted. Gumas was brought in to help reposition the brand and unite all marketing strategies using our Challenger Brand Marketing methodologies.
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