Unitus is a mission-driven community credit union with an 82-year history as the greater Portland Area’s welcoming and compassionate alternative banking solution, consisting of professional, accountable teammates tirelessly committed to helping their members achieve their version of financial success. Gumas was charged with helping Unitus articulate this community value and create the positioning language that emotionally connects with prospective members.
Want to take on your industry gorillas and win but don’t know where to start? It’s time to talk to the Challenger Brand Marketing® experts. Enter your information below to start the conversation.