John and Craig are considered two of the world’s foremost authorities on Challenger Brand Marketing®. They have both written numerous white papers, have been featured speakers and have traveled the globe educating marketers on the Challenger Brand Marketing approach.
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Challenger Brand Marketing Mini eBook is a collection of quick, easy-to-read tips on how challenger brands can improve their branding, advertising and digital marketing efforts. The brainchild of marketing guru John Gumas, Challenger Brand Marketing Mini collects years of proven Challenger Brand techniques, industry insights and practical advice that you can put to use for your company right away. These proven marketing strategies and tips can help challenger brands like yours take on the industry giants… and win!
Your success depends on discovering what makes your company meaningfully different. What can you offer your customers that no one else can?
Let’s explore the best ways to connect with your brand lovers and how to start an authentic conversation to develop lasting relationships.
The digital world moves quickly. Let us show you how genuine interactions, even online, can create brand loyalty.
Learn how to engage your target audience through effective communication strategies that propel action––and your success.
An engaging, user-friendly website that complements your marketing efforts is essential to establishing your credibility and strengthening your brand.
You’re the expert at what you do. Let them know. Thought leadership garners trust and can keep you at the forefront of your industry.
