A strong brand strategy represents the foundation of any marketing plan. Gumas’s unique discovery process helps your company discover its true brand essence; that one thing that differentiates you and speaks directly and meaningfully to your target audience.
Our Challenger Brand positioning experts carry out extensive consumer insight research and competitive analysis to craft brand messaging that truly resonates with your target audience and helps your brand reach its full potential.
Whether you are a Challenger Brand building a strategy from scratch, or looking to refresh an existing brand, Gumas will work with you to build a long-term plan that is crafted to deliver measurable growth.
Gumas brand strategy services include:
We exist to help Challenger Brands take on their industry gorillas, and win. Challenger Brands, organizations that find themselves up against better-resourced competitors, simply can’t compete head-to-head with their industry gorillas. Our proven approach provides the resources you need to generate the greatest results from your marketing budget.
