Show Them the Benefits
![show benefits](https://gumas.com/wp-content/uploads/2012/12/show_benefits-1024x821.jpg)
All well-written marketing materials emphasize features. Sure, it’s nice to know “the what” of a product or service, but your customers are mostly interested in “the why” of your products.
All well-written marketing materials emphasize features. Sure, it’s nice to know “the what” of a product or service, but your customers are mostly interested in “the why” of your products.