Don’t Fall Into the Branding Trap
Do you know the difference between branding and brand development? This is where many Challenger Brands make a potentially fatal mistake and fall into the branding trap.
How Should a Challenger Brand Market Itself?
By now you know, it’s no secret, Gumas specializes in Challenger Brand Marketing®. Though you may have heard the term before, do you know exactly what a Challenger Brand is?
The 7 Keys to Challenger Brand’s Success
Years of working with Challenger Brands have taught us valuable lessons about how to most effectively compete against better resourced marketers. We have been able to boil down our learnings into seven critical keys to marketing what every Challenger Brand must know.
Deadly Marketing Mistakes for Challenger Brands
There are many ways your marketing plan can go wrong. So, what can you do to make sure that your marketing efforts are generating the greatest exposure and return on investment?
Have You Discovered Your Real Brand of Distinction?
5 Things Challenger Brands Must Do to Be Successful
Is it time to audit your marketing strategy?
The 5 Most Common Marketing Mistakes