Don’t Fall Into the Branding Trap

brand trap

Do you know the difference between branding and brand development? This is where many Challenger Brands make a potentially fatal mistake and fall into the branding trap.

How Should a Challenger Brand Market Itself?

brand market itself

By now you know, it’s no secret, Gumas specializes in Challenger Brand Marketing®. Though you may have heard the term before, do you know exactly what a Challenger Brand is?

The 7 Keys to Challenger Brand’s Success

7 keys to challenger brand success

Years of working with Challenger Brands have taught us valuable lessons about how to most effectively compete against better resourced marketers. We have been able to boil down our learnings into seven critical keys to marketing what every Challenger Brand must know.