Holiday Marketing Ideas for Challenger Brands

holiday marketing ideas

If you want an example of holiday marketing done right, look no further than gorilla brand Starbucks Coffee. The mega-chain’s cheery decorations and heart-warming holiday drinks become ubiquitous during the November and December months. People are drawn to the stores like moths to a flame for their sweet, seasonal coffee drinks, pastries and gifts. It’s a one-stop shop for all your holiday needs.

How Challenger Brands Should Run a Promotion on Social Media

social media promotion

Halloween is fast approaching, and you know what that means: heaps of holiday-themed contests. Costume contests, pumpkin-carving contests, how-many-marshmallows-can-you-fit-in-your-mouth-at-once contests, and others proliferate this time of year. The lift in competitive spirits is especially evident on social media.

The Power of a Cover Letter

cover letter

In today’s fast-paced world, sometimes we forget some of the old basics of marketing. We have found this to be true when it comes to direct response advertising.