Here is the second chapter of our journey into email marketing for Challenger Brands. In Part 1 we focused on marketing-specific email terms; now we highlight the technical terms of email marketing.
To help you better understand the world of email marketing, we assembled a list of email terms you need to know. In Part 1, we will highlight marketing-specific terms, whereas in the next part, we will focus on the technical terms.
Email is not dead. In fact, email is a huge part of your integrated marketing program, especially for Challenger Brands. But, those potential leads mean nothing if you’re not converting them.
Email marketing campaigns can be very powerful and cost-effective marketing tools. But, how can Challenger Brands develop a good email target list and attract more subscribers?