Most Challenger Brands strive to ensure that every marketing dollar is spent wisely. So how do you deliver on a promise of better targeting, increased return and complete measuring of results? For many of our clients, that answer lies within a process called customer analytics.
We work with many different types of Challenger Brands. All of them feel that they understand their customers, their market and unique positioning. But time and time again, we see that many of them make a very common, and expensive, marketing assumption.