Building Challenger Brand Awareness and Boosting Business With Pinterest
At its most basic, Pinterest is a social media site that lets people share things that they find interesting. Users organize images, called “pins,” on different “boards,” which are categorized by theme.
How Challenger Brands Should Run a Promotion on Social Media
Halloween is fast approaching, and you know what that means: heaps of holiday-themed contests. Costume contests, pumpkin-carving contests, how-many-marshmallows-can-you-fit-in-your-mouth-at-once contests, and others proliferate this time of year. The lift in competitive spirits is especially evident on social media.