Strategic Branding, Advertising and Digital Marketing for

Challenger Brands®.

Gumas is a nationally recognized and award-winning full service marketing and creative agency committed to helping Challenger Brands take on their industry gorillas and win.

challenger brand experts

What we do gets results.

Challenger Brand Marketing® is not like traditional marketing. If you implement traditional marketing strategies and lack the financial resources to sustain those programs at the same level as your larger competitors, your marketing efforts will likely fall short.

As a full service branding, advertising and interactive agency, we think of successful marketing as a smooth-running machine, with all its components working together in harmony to maximize results and return on investment. It all starts with a proven system that eliminates guessing, reduces risk and assures success. Gumas’ proprietary Challenger Brand 5-Step ProcessTM helps you effectively compete against better-resourced competitors and stretches your marketing resources.

1.) Research understands the customer’s needs.

2.) Strategy articulates what your customer needs to hear.

3.) Creative brings the strategy to life.

4.) Activation surrounds your prospect with the creative.

5.) Manage ensures ROI.

Meet Gumas

Challenger Brand Experts

Whether your goals are branding, advertising, digital marketing, messaging, creative design, lead generation, or you’re just tired of being pushed around by the big guys, we can help.

Our team of experienced marketing professionals are the industry’s finest Challenger Brand strategists. We understand your business, your goals, and your definition of success. We become experts in your business – trusted advisors and integral participants in your growth.

What is a

Challenger Brand?

Are you a

Challenger Brand?



Since our founding in 1984, we have created hundreds of award winning campaigns, ranging from strategy and branding to messaging and creative; all aimed at helping our clients grow their business.

Challenger Brand Marketing® Blog

A collection of proven marketing strategies and tips to help Challenger Brands
take on their larger competitors…and win!

For the holiday season, we thought we’d share our own version of Clement Clarke Moore’s “A Visit From St. Nicholas.”......

Advertising is everywhere. We see advertising so often that we’re often conditioned to tune it out. Which is a shame, because businesses spend billi...

Read Our Book

Marketing Smart

Check out the Marketing Smart Book. How Challenger Brands take on their more established competitors and win!

Purchase It Here