John and Craig are CEO and President respectively of Gumas Advertising, an award-winning, full service advertising agency headquartered in San Francisco. They are considered two of the world’s foremost authorities on Challenger Brand Marketing®. They have both written numerous white papers, have been featured speakers and have traveled the globe educating marketers on Challenger brand Marketing approach.
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Marketing Smart is a collection of quick, easy-to-read tips on how Challenger Brands can improve their branding, advertising and digital marketing efforts. Written by marketing guru John Gumas, Marketing Smart collects years of proven Challenger Brand techniques, industry insight and practical advice that you can put to use for your company right away.
A collective of proven marketing strategies and tips to help Challenger Brands take on their larger competitors… and win!
Your success depends on discovering the true essence of your company and what you can offer your customers that no one else can.
Let’s explore the best ways to get their attention and start a conversation that can blossom into a solid relationship.
Let’s explore the best ways to get their attention and start a conversation that can blossom into a solid relationship.
You may offer the best product or service in the world, but if your target audience doesn’t know about it, you’re not going to do very good business.
An engaging, user-friendly website that complements your other marketing efforts will do wonders for your credibility and strengthen your brand.
Once your marketing machine is up and running, keep the momentum going and strengthen your brand by raising your profile and making yourself a credible expert at the forefront of your industry
We exist to help Challenger Brands take on their industry gorillas, and win. Challenger Brands, organizations that find themselves up against better-resourced competitors, simply can’t compete head-to-head with their industry gorillas. Our proven approach provides the resources you need to generate the greatest results from your marketing budget.