“Dear Gumas” – We’ve Already Done The Research…

As our regular readers know, we receive lots of random calls and emails from well-meaning marketers looking for some quick advice and “simple” answers to various marketing questions.

“Dear Gumas” – Do We Need A Tagline?

The following is another edition of “Dear Gumas,” our advice column for the diligent Challenger Brand Marketer. Before we review your letters for this edition, a quick note.

Dear Gumas – Volume 1

Like most full-service advertising agencies, we receive lots of random calls and emails from well-meaning marketers looking for some quick advice and “simple” answers to various marketing questions. We thought we’d share some of the more colorful examples in a Marketing Smart segment we like to call, “Dear Gumas.”