You Might be a Challenger Brand: Volume 2
One of our most popular Challenger Brand Marketing Blogs was from a few years ago and helped marketers determine if they were indeed a Challenger Brand. You might be a Challenger Brand if you think “since 1987” is a tagline.
Building Challenger Brand Awareness and Boosting Business With Pinterest
At its most basic, Pinterest is a social media site that lets people share things that they find interesting. Users organize images, called “pins,” on different “boards,” which are categorized by theme.
Marketing Mistake #29: Becoming Fungible