You Might be a Challenger Brand: Volume 2

One of our most popular Challenger Brand Marketing Blogs was from a few years ago and helped marketers determine if they were indeed a Challenger Brand. You might be a Challenger Brand if you think “since 1987” is a tagline.

You might be a Challenger Brand if inviting friends over to watch your new commercial is considered a Social Media strategy.

You might be a Challenger Brand if you think Search Engine Optimization requires yellow crime-scene tape.

You might be a Challenger Brand if you believe going toe-to-toe with your competitors is looking, sounding and doing the same things as them.

You might be a Challenger Brand if your sales materials include, “But, wait, there’s more.”

You might be a Challenger Brand if your Trade Show strategy consists of trading business cards.

You might be a Challenger Brand if you consider Content Marketing happily pushing a shopping cart down the cereal aisle.

You might be a Challenger Brand if your website homepage is busier than you are.

You might be a Challenger Brand if you think Truck Wraps involve beat boxing and chill rhymes.

You might be a Challenger Brand if flyers with pictures of your marketing plan are posted on telephone poles all around town.

Actually, you might be a Challenger Brand if you’re being out-resourced by your competitors. Generally, this means being outspent, but can also mean that your competitors may have greater distribution, larger sales force or just better brand awareness. 

As the Champion of the Challenger Brand, we help companies take on their better-resourced competitors and win. If you need a formal assessment to determine if you might be a Challenger Brand, just let us know at editor@gumas.com.
Until next time!

Signup For Gumas's Challenger Brand Marketing Tips Newsletter

About Me

Who is Gumas? | Gumas Advertising
Who is Gumas? | Gumas Advertising
How do you know if you&#039re a Challenger Brand?
How do you know if you're a Challenger Brand?
YONEX PGA - Summary - FINAL w/subtitles
YONEX PGA - Summary - FINAL w/subtitles
What is Challenger Branding?
What is Challenger Branding?
Jr Giants Commercial
Jr Giants Commercial
How does Challenger Branding market differently than a leading brand?
How does Challenger Branding market differently than a leading brand?

About Gumas

As a full service branding, advertising and interactive agency, we help Challenger Brands take on their industry gorillas and win.

Gumas is an award-winning, full-service advertising agency generally recognized as the country’s foremost experts on Challenger Brand Marketing®. We are dedicated to helping you take on your industry gorillas to quickly generate the greatest results from your marketing investment.

From research, strategy development, award-winning creative design, web development, digital media (including search, social media and everything in between); our goal is to create a marketing strategy specifically designed to help build your unique Challenger Brand. All the marketing support you need under one roof.

Testimonials

Research & Tips

Challenger Brand Tips

Proven and easy-to-implement marketing strategies to help Challenger Brands take on their industry gorillas…and win!

Challenger Brand Tips

Proven and easy-to-implement marketing strategies to help Challenger Brands take on their industry gorillas…and win!
Learn More

Joining Our Challenger

Brand Marketing Newsletter

Read our book

Marketing Smart Ebook is Absolutely Free

Read our book

Marketing Smart Ebook is Absolutely Free
Learn More
X

Request A Consultation

Want To Take On Your Industry Gorillas And Win But Don’t Know Where To Start? It’s Time To Talk To The Challenger Brand Marketing® Experts. Enter Your Information Below To Start The Conversation.

"*" indicates required fields

Join our mailing list!


Request a Consultation

Want to take on your industry gorillas and win but don’t know where to start? It’s time to talk to the Challenger Brand Marketing® experts. Enter your information below to start the conversation.

"*" indicates required fields

Join our mailing list!