Category: Marketing Strategies

great brand name

Do You Have a Great Brand Name?

Most every company has a brand name. A brand separates Company X from Company Y. It’s the name that customers and prospects know and remember. So, logic would tell you that your brand name is a critical part of your positioning, your image, and your overall success.

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effective ad

What Makes an Effective Ad?

Ever wonder why some print ads generate an enormous response, while others seem to just fall flat? Before you can create an effective ad, you must first understand the anatomy of an ad and what it needs to accomplish.

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what is branding

What Is Branding and Why Is It So Important for Your Company?

So, what’s this thing called “branding” that everyone talks about? Branding is one of those terms that if you ask ten different marketing experts to define it, you’ll get ten different answers. The one consistent point you will hear is how important a coordinated branding program is to your company’s success.

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advertising campaigns fail

Why Advertising Campaigns Fail

Advertising by nature is subjective. As a result, what seems to be a great advertising idea can turn out to be a failure. The following are five of the most common reasons why advertising campaigns fail.

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About Gumas

As a full service branding, advertising and interactive agency, we help Challenger Brands take on their industry gorillas and win.

Gumas is an award-winning, full-service advertising agency generally recognized as the country’s foremost experts on Challenger Brand Marketing®. We are dedicated to helping you take on your industry gorillas to quickly generate the greatest results from your marketing investment.

From research, strategy development, award-winning creative design, web development, digital media (including search, social media and everything in between); our goal is to create a marketing strategy specifically designed to help build your unique Challenger Brand. All the marketing support you need under one roof.

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Challenger Brand Tips

Proven and easy-to-implement marketing strategies to help Challenger Brands take on their industry gorillas…and win!

Challenger Brand Tips

Proven and easy-to-implement marketing strategies to help Challenger Brands take on their industry gorillas…and win!
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