The pandemic has altered the pattern of content consumption by audiences all over the world. Staying at home, online streaming of television, movies, and videos
Most every company has a brand name. A brand separates Company X from Company Y. It’s the name that customers and prospects know and remember. So, logic would tell you that your brand name is a critical part of your positioning, your image, and your overall success.
Ever wonder why some print ads generate an enormous response, while others seem to just fall flat? Before you can create an effective ad, you must first understand the anatomy of an ad and what it needs to accomplish.
So, what’s this thing called “branding” that everyone talks about? Branding is one of those terms that if you ask ten different marketing experts to define it, you’ll get ten different answers. The one consistent point you will hear is how important a coordinated branding program is to your company’s success.
In our hectic day-to-day world of marketing, we sometimes forget the basics of market research and the priceless information it can deliver, not to mention all the money it can save by helping to develop more effective marketing programs.
Advertising by nature is subjective. As a result, what seems to be a great advertising idea can turn out to be a failure. The following are five of the most common reasons why advertising campaigns fail.
Gumas is a nationally recognized and award-winning full-service marketing agency specializing in advertising, digital marketing campaigns, and integrated branding. We are experts in Challenger Brand Marketing® strategies that are specifically designed to help our clients take on more established, better-resourced competitors and win.
Most companies have the best intentions when they set out to create a marketing plan. But there is one thing that we consistently see underestimated – and, in many cases, overlooked. That is a thorough, non-biased competitive analysis.
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As a full service branding, advertising and interactive agency, we help Challenger Brands take on their industry gorillas and win.
Gumas is an award-winning, full-service advertising agency generally recognized as the country’s foremost experts on Challenger Brand Marketing®. We are dedicated to helping you take on your industry gorillas to quickly generate the greatest results from your marketing investment.
From research, strategy development, award-winning creative design, web development, digital media (including search, social media and everything in between); our goal is to create a marketing strategy specifically designed to help build your unique Challenger Brand. All the marketing support you need under one roof.
We exist to help Challenger Brands take on their industry gorillas, and win. Challenger Brands, organizations that find themselves up against better-resourced competitors, simply can’t compete head-to-head with their industry gorillas. Our proven approach provides the resources you need to generate the greatest results from your marketing budget.