Taglines – those short, catchy phrases that encapsulate a brand’s essence – play a pivotal role in marketing. They can evoke emotions, inspire trust, and
Knowing when it’s time to rebrand your company is a critical decision that can have a significant impact on your business’s success. As markets evolve
What is a tagline? A tagline is a branding message. It positions your company in the market and makes a promise of what your brand is or what it will deliver. The creation of a tagline is a critical undertaking for any company and could mean the difference between status quo and greatness.
Most every company has a brand name. A brand separates Company X from Company Y. It’s the name that customers and prospects know and remember. So, logic would tell you that your brand name is a critical part of your positioning, your image, and your overall success.
Two things we know about Challenger Brands are that they are resilient and they recognize a good opportunity when they see one. Now is that opportunity for Challenger Brands to confidently step up with purpose, passion and humanity to support their customers, stakeholders and communities. The effort made by Challenger Brands during this upheaval can be legendary. Now is the time for the comeback.
Your brand never rests. It’s “on” 25/8 and just when it feels safe to take a breather, something awful happens and your brand is rudely shaken from its slumber forced to address some calamity or another.
What’s the marketing funnel? It’s a high-level way of stratifying your various leads and prospects so that you can give each group a message that…
Challenger Brands have meetings, too. We’re not always busy taking down our industry gorillas, we’re often planning on how to take down our industry gorillas. And to do this, we need to gather our sharpest Challenger Brand minds and focus them on a specific or series of tasks, goals, opportunities or other end result of assembling our best and brightest. You know, a typical corporate meeting.
Want To Take On Your Industry Gorillas And Win But Don’t Know Where To Start? It’s Time To Talk To The Challenger Brand Marketing® Experts. Enter Your Information Below To Start The Conversation.
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As a full service branding, advertising and interactive agency, we help Challenger Brands take on their industry gorillas and win.
Gumas is an award-winning, full-service advertising agency generally recognized as the country’s foremost experts on Challenger Brand Marketing®. We are dedicated to helping you take on your industry gorillas to quickly generate the greatest results from your marketing investment.
From research, strategy development, award-winning creative design, web development, digital media (including search, social media and everything in between); our goal is to create a marketing strategy specifically designed to help build your unique Challenger Brand. All the marketing support you need under one roof.
We exist to help Challenger Brands take on their industry gorillas, and win. Challenger Brands, organizations that find themselves up against better-resourced competitors, simply can’t compete head-to-head with their industry gorillas. Our proven approach provides the resources you need to generate the greatest results from your marketing budget.