Category: Branding

brand personality

5 Ways To Define Your Brand Personality

Most marketers know that customers are looking for that unexplainable thing that connects them to a brand. Nobody wants to buy from a boring company, no matter how great the product. However, brand personality is something that entrepreneurs and business owners often overlook.

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When You Should Use Celebrity Endorsements as a Challenger Brand

Challenger brands often face a stacked deck. They have to maximize their limited resources, and they have to make the most of every opportunity. Fortunately, when it comes to celebrity endorsements, it’s a level playing field. And while the bigger companies may be able to throw more money at celebrities, you have the ultimate opportunity to make an impression by wowing an individual with tremendous influence.

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2017 challenger brands

The Best Branding Campaigns of 2017

What makes for a good marketing campaign? Judging by the victors at Cannes or The One Show, you might think that dazzling technology or gorgeous art design makes for a winning campaign. Or perhaps you’re focused on numbers: the more web hits or dollars earned, the higher an ad’s success.

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people page

Embrace the People Page

Clients are regularly amazed when we tell them that after the homepage, the most frequently visited page of a business-focused website is the People Page. More popular than the About Us Page, more popular than the Products Page and more popular than the Contact Us Page. 

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About Gumas

As a full service branding, advertising and interactive agency, we help Challenger Brands take on their industry gorillas and win.

Gumas is an award-winning, full-service advertising agency generally recognized as the country’s foremost experts on Challenger Brand Marketing®. We are dedicated to helping you take on your industry gorillas to quickly generate the greatest results from your marketing investment.

From research, strategy development, award-winning creative design, web development, digital media (including search, social media and everything in between); our goal is to create a marketing strategy specifically designed to help build your unique Challenger Brand. All the marketing support you need under one roof.

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Challenger Brand Tips

Proven and easy-to-implement marketing strategies to help Challenger Brands take on their industry gorillas…and win!

Challenger Brand Tips

Proven and easy-to-implement marketing strategies to help Challenger Brands take on their industry gorillas…and win!
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Want To Take On Your Industry Gorillas And Win But Don’t Know Where To Start? It’s Time To Talk To The Challenger Brand Marketing® Experts. Enter Your Information Below To Start The Conversation.

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Request a Consultation

Want to take on your industry gorillas and win but don’t know where to start? It’s time to talk to the Challenger Brand Marketing® experts. Enter your information below to start the conversation.

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