You only get one chance at making a good impression. And you never know who’s seeking you out for the first time. If there’s even one bad review on the Internet, it might be enough to convince someone on the fence to check out a different company.
Challenger brands often face a stacked deck. They have to maximize their limited resources, and they have to make the most of every opportunity. Fortunately, when it comes to celebrity endorsements, it’s a level playing field. And while the bigger companies may be able to throw more money at celebrities, you have the ultimate opportunity to make an impression by wowing an individual with tremendous influence.
Challenger brands are driven by the need to take down the industry gorillas, systematically, one winnable step at a time. Identify those battlefields where you can not only compete, but you can win. How?
What makes for a good marketing campaign? Judging by the victors at Cannes or The One Show, you might think that dazzling technology or gorgeous art design makes for a winning campaign. Or perhaps you’re focused on numbers: the more web hits or dollars earned, the higher an ad’s success.
Clients are regularly amazed when we tell them that after the homepage, the most frequently visited page of a business-focused website is the People Page. More popular than the About Us Page, more popular than the Products Page and more popular than the Contact Us Page.
If you’ve been a faithful follower of the Challenger Brand Marketing Blogs, you are familiar with the 7 Second Rule. This is the amount of time a website has to immediately communicate to a visitor what the company does, what makes them special and where the value lies for a customer.
The end of another football season has just been marked with the completion of last Sunday’s big game. Watching the colorful pageantry that is professional football played on the global stage, we are reminded how well the sport gets branding.
With 2016 firmly in our rear-view mirror, we invite you to look ahead at the upcoming year through specially filtered Challenger Brand glasses in order to see the next 12 months in its most professional clarity.
Want To Take On Your Industry Gorillas And Win But Don’t Know Where To Start? It’s Time To Talk To The Challenger Brand Marketing® Experts. Enter Your Information Below To Start The Conversation.
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As a full service branding, advertising and interactive agency, we help Challenger Brands take on their industry gorillas and win.
Gumas is an award-winning, full-service advertising agency generally recognized as the country’s foremost experts on Challenger Brand Marketing®. We are dedicated to helping you take on your industry gorillas to quickly generate the greatest results from your marketing investment.
From research, strategy development, award-winning creative design, web development, digital media (including search, social media and everything in between); our goal is to create a marketing strategy specifically designed to help build your unique Challenger Brand. All the marketing support you need under one roof.
We exist to help Challenger Brands take on their industry gorillas, and win. Challenger Brands, organizations that find themselves up against better-resourced competitors, simply can’t compete head-to-head with their industry gorillas. Our proven approach provides the resources you need to generate the greatest results from your marketing budget.