Category: Branding

Website Test

Does Your Website Pass the ABC Test?

If you’ve been a faithful follower of the Challenger Brand Marketing Blogs, you are familiar with the 7 Second Rule. This is the amount of time a website has to immediately communicate to a visitor what the company does, what makes them special and where the value lies for a customer. 

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brand resolutions

Top 5 Challenger Brand Resolutions

With 2016 firmly in our rear-view mirror, we invite you to look ahead at the upcoming year through specially filtered Challenger Brand glasses in order to see the next 12 months in its most professional clarity. 

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brand holiday gift guide

The Challenger Brand Holiday Gift Guide

It’s the holiday season and as has been our tradition, we at Gumas would like to share a gift with the Challenger Brand community.  This year, we thought it might be worthwhile to help you develop your own gift-giving strategy. Oh yes, gift-giving is a strategy, and like all good Challenger Brands, even selecting a holiday gift for that certain corporate someone requires planning, execution and follow-up.

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Challenger Brand Marketing - Gumas

If Your Brand Were A Famous Person, Who Would It Be?

Imagine your company as if it were a living, breathing organism with a personality and a set of attributes that distinguish it from any other business in your industry. Understanding who your company is, rather than what, can help a marketer better understand its brand’s core essence, what it stands for and where the critical value lies for its customers. To gain this understanding, we ask that you look at your business in human terms.

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About Gumas

As a full service branding, advertising and interactive agency, we help Challenger Brands take on their industry gorillas and win.

Gumas is an award-winning, full-service advertising agency generally recognized as the country’s foremost experts on Challenger Brand Marketing®. We are dedicated to helping you take on your industry gorillas to quickly generate the greatest results from your marketing investment.

From research, strategy development, award-winning creative design, web development, digital media (including search, social media and everything in between); our goal is to create a marketing strategy specifically designed to help build your unique Challenger Brand. All the marketing support you need under one roof.

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Research & Tips

Challenger Brand Tips

Proven and easy-to-implement marketing strategies to help Challenger Brands take on their industry gorillas…and win!

Challenger Brand Tips

Proven and easy-to-implement marketing strategies to help Challenger Brands take on their industry gorillas…and win!
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Want To Take On Your Industry Gorillas And Win But Don’t Know Where To Start? It’s Time To Talk To The Challenger Brand Marketing® Experts. Enter Your Information Below To Start The Conversation.

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Request a Consultation

Want to take on your industry gorillas and win but don’t know where to start? It’s time to talk to the Challenger Brand Marketing® experts. Enter your information below to start the conversation.

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