Category: Branding

advertising more effective

How to Make Advertising More Effective When You're a Challenger Brand

As a challenger brand, you need every edge you can get. The big shots have money, prestige, power – every advantage under the sun. This makes things very difficult for challenger brands. And yet, it’s never been easier for a challenger brand to produce effective, attention-grabbing advertising. All it takes is some technical know-how, a little creativity and an enduring dedication to the voice of the customer.

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bigger challenger brands

How to Compete with Bigger Challenger Brands

Bigger isn’t always better. In fact, being big can sometimes work against businesses. It’s possible to be too big, in a way that’s detrimental to a company’s long-term success. That gives challenger brands a major advantage, especially in today’s technology-driven landscape.

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10 challenger brands

Top 10 Famous Challenger Brands

History, they say, is written by the winners. But that’s not necessarily the case when it comes to challenger brands. In many cases, challenger brands not only find a way to coexist alongside their larger competitors, but they’re also able to dramatically alter the marketplace in their own way, forcing the established leaders to change themselves.

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disruptive brands

What You Can Learn From Disruptive Brands

In the marketing world, there’s no such thing as playing it safe. Timid and conservative advertising is frequently overlooked as passé and uninspiring. People don’t want their favorite brands to do the same old thing.

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brand identity

What is a Brand Identity And Why You Need One

What do the top players in commerce have in common? It’s not just their products that set them ahead of the pack. Instead, it’s their brands that have taken up valuable real estate in the marketplace. A sneaker is just a sneaker in most cases, but when it’s a Nike sneaker, it suddenly means a lot more to the average consumer.

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challenger brand agency

Why Your Startup Needs a Challenger Brand Marketing Agency

As a startup, you’ve got a lot on your plate. You’re trying to refine your idea that’s going to change the world. You’re trying to find your place in the marketplace, both locally and on the Internet. And the bigger you get, the more growing pains you’re going to encounter. The startup life is a rewarding life, but it’s certainly a taxing one.

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challenger brand marketing

What to Look For in a Challenger Brand Marketing Agency

Life as a challenger brand can be a bit of a catch-22 at times. You’re constantly compared to your competition, yet you do everything you can to stand out from the big guys. You rally against the market leaders and take pride in being the little guy, but you’d love to be at the top of the food chain. You’re involved in this “me against the world” struggle against large corporations, but you know you can’t close the gap without some help from the outside.

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About Gumas

As a full service branding, advertising and interactive agency, we help Challenger Brands take on their industry gorillas and win.

Gumas is an award-winning, full-service advertising agency generally recognized as the country’s foremost experts on Challenger Brand Marketing®. We are dedicated to helping you take on your industry gorillas to quickly generate the greatest results from your marketing investment.

From research, strategy development, award-winning creative design, web development, digital media (including search, social media and everything in between); our goal is to create a marketing strategy specifically designed to help build your unique Challenger Brand. All the marketing support you need under one roof.

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Challenger Brand Tips

Proven and easy-to-implement marketing strategies to help Challenger Brands take on their industry gorillas…and win!

Challenger Brand Tips

Proven and easy-to-implement marketing strategies to help Challenger Brands take on their industry gorillas…and win!
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Want To Take On Your Industry Gorillas And Win But Don’t Know Where To Start? It’s Time To Talk To The Challenger Brand Marketing® Experts. Enter Your Information Below To Start The Conversation.

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Request a Consultation

Want to take on your industry gorillas and win but don’t know where to start? It’s time to talk to the Challenger Brand Marketing® experts. Enter your information below to start the conversation.

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