5 Steps to Developing a B2B Content Marketing Strategy
We’ve always heard about how different B2B marketing is from consumer-based marketing. Make no mistake, they’re apples and oranges in many ways. But at their core, they’re not that different. Both B2B and B2C rely on a thorough understanding of your customer – whether it be a business representative or a consumer – and the ability to consistently deliver a message that meets the needs of your audience.