We’ve always heard about how different B2B marketing is from consumer-based marketing. Make no mistake, they’re apples and oranges in many ways. But at their core, they’re not that different. Both B2B and B2C rely on a thorough understanding of your customer – whether it be a business representative or a consumer – and the ability to consistently deliver a message that meets the needs of your audience.

If you can effectively repurpose your content, you can make your investment go further. In short, you are getting more for your money when you use your developed content to reach a larger audience.

The best marketing is the marketing you don’t do. This isn’t to say that marketing is useless, of course. However, there’s a difference between paid advertising – which is always going to put your brand in the best possible light – and a truly honest testimonial from a satisfied customer. Those loyal brand advocates will do more for your business than any ad campaign could possibly accomplish.