![holiday brand launch](https://gumas.com/wp-content/uploads/2017/12/holiday_brand_launch.jpg)
‘Twas the Night Before Launching
For the holiday season, we thought we’d share our own version of Clement Clarke Moore’s “A Visit From St. Nicholas.” In our story, it’s the night before a long-anticipated high-tech start-up launch.
For the holiday season, we thought we’d share our own version of Clement Clarke Moore’s “A Visit From St. Nicholas.” In our story, it’s the night before a long-anticipated high-tech start-up launch.
In recent years, marketers have started looking to “challenger” brands for a new way of doing things. Unlike establishment brands, these newcomers aren’t worshipping the almighty dollar. In addition to sales goals, they typically have softer goals such as promoting a harmonious workplace or improving the world with their product. Challenger brands often seek to disrupt the market. Because they’re smaller, these brands must be innovative thinkers – especially when it comes to marketing.
Want To Take On Your Industry Gorillas And Win But Don’t Know Where To Start? It’s Time To Talk To The Challenger Brand Marketing® Experts. Enter Your Information Below To Start The Conversation.
"*" indicates required fields
As a full service branding, advertising and interactive agency, we help Challenger Brands take on their industry gorillas and win.
Gumas is an award-winning, full-service advertising agency generally recognized as the country’s foremost experts on Challenger Brand Marketing®. We are dedicated to helping you take on your industry gorillas to quickly generate the greatest results from your marketing investment.
From research, strategy development, award-winning creative design, web development, digital media (including search, social media and everything in between); our goal is to create a marketing strategy specifically designed to help build your unique Challenger Brand. All the marketing support you need under one roof.
We exist to help Challenger Brands take on their industry gorillas, and win. Challenger Brands, organizations that find themselves up against better-resourced competitors, simply can’t compete head-to-head with their industry gorillas. Our proven approach provides the resources you need to generate the greatest results from your marketing budget.