Category: Marketing Strategies

email marketing

Top Tips for Email Marketing Success

Want to reach your audience in an organic and powerful manner? Email is the way to go. Thanks to the prevalence of smartphones, people are checking their email more than ever. In other words, people are looking harder than ever for content with the ability to move them. Make sure it’s your content that they read.

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challenger brands 2017

Recap of the Top Challenger Brand Marketing Strategies of 2017

Being a challenger brand means constantly looking for ways to jump in front of the competition. The good thing though, is that challenger brands have the flexibility that allows them to embrace an emerging trend in short order, in a way that the bigger companies cannot. Here are some ways challenger brands have gotten it done in 2017.

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holiday brand launch

‘Twas the Night Before Launching

For the holiday season, we thought we’d share our own version of Clement Clarke Moore’s “A Visit From St. Nicholas.” In our story, it’s the night before a long-anticipated high-tech start-up launch.

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marketing stratagies

The Top 3 Marketing Strategies for Challenger Brands

In recent years, marketers have started looking to “challenger” brands for a new way of doing things. Unlike establishment brands, these newcomers aren’t worshipping the almighty dollar. In addition to sales goals, they typically have softer goals such as promoting a harmonious workplace or improving the world with their product. Challenger brands often seek to disrupt the market. Because they’re smaller, these brands must be innovative thinkers – especially when it comes to marketing.

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About Gumas

As a full service branding, advertising and interactive agency, we help Challenger Brands take on their industry gorillas and win.

Gumas is an award-winning, full-service advertising agency generally recognized as the country’s foremost experts on Challenger Brand Marketing®. We are dedicated to helping you take on your industry gorillas to quickly generate the greatest results from your marketing investment.

From research, strategy development, award-winning creative design, web development, digital media (including search, social media and everything in between); our goal is to create a marketing strategy specifically designed to help build your unique Challenger Brand. All the marketing support you need under one roof.

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Challenger Brand Tips

Proven and easy-to-implement marketing strategies to help Challenger Brands take on their industry gorillas…and win!

Challenger Brand Tips

Proven and easy-to-implement marketing strategies to help Challenger Brands take on their industry gorillas…and win!
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