Simply hearing the word “Millennial” is enough to give some marketing managers anxiety.

Having boring marketing materials is a great way to not get noticed. And of course, that’s exactly what you don’t want. In order to grow your business, you need to make sure you’re doing everything you can to grab the attention of your customers. From informational flyers to social media graphics, it’s important to create marketing materials that make an impact. Here’s how to get started.

From an outside perspective, devising a digital marketing strategy seems so easy. Launch a website, create a few social media accounts and watch the cash roll in… right? Unfortunately, it’s not quite that easy. Success in digital marketing means managing multiple parts of a comprehensive strategy to reach the right consumer at precisely the right time.

In the days before social media and email marketing, direct response marketing was the most personal type of marketing that existed.

For the past few years, much of the marketing discussion has revolved around Millennials. As this group came of age, appealing to Millennials became a very lucrative business – even though Millennials are accused of “ruining” several industries. But if there’s one thing that’s consistent about marketing, it’s that change is always on the horizon, and so marketers must once again get to know a new group of consumers.

Want to reach your audience in an organic and powerful manner? Email is the way to go. Thanks to the prevalence of smartphones, people are checking their email more than ever. In other words, people are looking harder than ever for content with the ability to move them. Make sure it’s your content that they read.

Being a challenger brand means constantly looking for ways to jump in front of the competition. The good thing though, is that challenger brands have the flexibility that allows them to embrace an emerging trend in short order, in a way that the bigger companies cannot. Here are some ways challenger brands have gotten it done in 2017.