It’s so easy to get caught up in our day-to-day tactical work that we neglect to stop and take a good aerial view of our marketing efforts from thirty thousand feet. The following are just a few of the basic questions we feel you should ask yourself before moving forward with a marketing check-up:
What’s the marketing funnel? It’s a high-level way of stratifying your various leads and prospects so that you can give each group a message that
Sometimes, too much data can be a bad thing. Digital marketing allows us to capture a virtually limitless stream of data from each individual customer – even those that don’t make purchases. The question, though, is what do you do with that data?
Simply hearing the word “Millennial” is enough to give some marketing managers anxiety.
Having boring marketing materials is a great way to not get noticed. And of course, that’s exactly what you don’t want. In order to grow your business, you need to make sure you’re doing everything you can to grab the attention of your customers. From informational flyers to social media graphics, it’s important to create marketing materials that make an impact. Here’s how to get started.
From an outside perspective, devising a digital marketing strategy seems so easy. Launch a website, create a few social media accounts and watch the cash roll in… right? Unfortunately, it’s not quite that easy. Success in digital marketing means managing multiple parts of a comprehensive strategy to reach the right consumer at precisely the right time.
In the days before social media and email marketing, direct response marketing was the most personal type of marketing that existed.
For the past few years, much of the marketing discussion has revolved around Millennials. As this group came of age, appealing to Millennials became a very lucrative business – even though Millennials are accused of “ruining” several industries. But if there’s one thing that’s consistent about marketing, it’s that change is always on the horizon, and so marketers must once again get to know a new group of consumers.
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As a full service branding, advertising and interactive agency, we help Challenger Brands take on their industry gorillas and win.
Gumas is an award-winning, full-service advertising agency generally recognized as the country’s foremost experts on Challenger Brand Marketing®. We are dedicated to helping you take on your industry gorillas to quickly generate the greatest results from your marketing investment.
From research, strategy development, award-winning creative design, web development, digital media (including search, social media and everything in between); our goal is to create a marketing strategy specifically designed to help build your unique Challenger Brand. All the marketing support you need under one roof.
We exist to help Challenger Brands take on their industry gorillas, and win. Challenger Brands, organizations that find themselves up against better-resourced competitors, simply can’t compete head-to-head with their industry gorillas. Our proven approach provides the resources you need to generate the greatest results from your marketing budget.